SEO, or search engine optimisation, is one of the most important aspects of modern marketing. Put simply, it’s the practice of optimising your website so that it ranks as high as possible on search engines such as Google. 
Ranking higher in search engines = greater visibility and greater visibility = better marketing success. It sounds simple but achieving results isn’t as easy. However, investing in SEO is one of the most beneficial investments you can make in your marketing endeavours. 

The long-term benefits of SEO 

Even if you hired the world’s best SEO, getting your website to rank higher won’t happen overnight. There’s no getting away from it, SEO requires time, care, and attention. Unless you’re outsourcing your SEO to a professional marketing agency, you will have to invest time in understanding best practices. You will then have to learn how to implement them into your content and website. 
This process takes time in two ways. One, it’s labour-intensive and requires attention to detail. Two, even if you optimise every aspect correctly, it can take months before you see the results in the reports and the search engine results page (SERP). 
It’s for this reason that you should view SEO as long-term benefit. So, the sooner you start, the better. 

Why does organic ranking matter? 

You might be wondering, how important is it to have a good organic ranking? The answer is: very! Take a minute to think about your own consumer behaviour. How often do you turn to Google to find an answer or look up a product? It’s likely that, just like millions of others, this is part of your everyday life. 
More and more of our consumer lives are being played out online. Having a strong presence and organic ranking will have a huge impact on your visibility. It’s not just visibility that’s impacted, trust is too. 
A website that ranks well will automatically pull in more clicks and have increased credibility. Brands that are visible and trusted are extremely powerful. Therefore, organic ranking matters! 

Measuring the success of SEO investment 

Now for the tricky part, measuring the return of investment of SEO. Your investment may be time, money, or both. Understanding how your SEO is doing is critical. 
Without the help of professional tools and the backing of marketing agency, calculating an exact ROI will prove difficult. However, getting an understanding is not impossible. Adhering to some of the following best practices will allow you to paint a picture of how you’re SEO is doing and what you can change to improve. 
By analysing metrics such as organic traffic growth, conversion rates, keyword rankings, and revenue generated from organic search you’ll start to build a better understanding. 
All this can seem quite daunting, especially if you don’t have the time to invest. In this case, employing the help of some lovely marketing professionals will be your best option. Considering the value of organic ranking, investing in SEO is one of the most important things you can do for your business. Regardless of industry, having a strong ranking will improve your brand’s visibility and trustworthiness. 
If you’d like to discuss SEO or find out more about how we can help, please get in touch. Call us on 01604 698 948 or email us on and we’ll arrange to meet for a coffee. 
Tagged as: SEO
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