Visibility. Engagement. Growth.
OUTSOURCED MARKETING
Based in Northampton, covering Northamptonshire
Print Marketing consists of any marketing that is printed, but do you know how many different forms there are?
With any form of marketing, whether it is print marketing or digital marketing you need to ensure that your brand and message are consistent. If someone sees an advert on Facebook, a leaflet and your website, it should be obvious that they are all the same company. This doesn’t just mean that your logo is the same across all marketing platforms.
This means the colours that you use, the font that you use, the message that you are sending out. Branding is more than your Company Logo.
The first form of print marketing that most businesses think of is leaflets and brochures, but these can be expensive, depending on how you use them.
If you are thinking of putting leaflets through doors within the area or areas that you cover in your business, then that can be a lot of mailboxes. You also must consider the cost, not just of the printing, but the leaflet design and the delivery.
If you are planning on delivering yourself, what is the value of your time? You also need to consider that the response rate for leaflet distribution is around 1% and that most people need to see the same message 7 times before taking any action. Which can make it costly, although depending on your business there are other ways to deliver leaflets.
When you visit your potential customers at their home or business, ensure that you have leaflets in your vehicle and just hand out a few around the premises of your business. You can do the same thing if you install your product, by having a bespoke leaflet, saying “We are working in your area”. If you have a physical shop or business premises, you can leave leaflets or brochures in prominent positions. These options are more cost effective.
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We can discuss with you different forms of print marketing and what options are available to you to suit your business goals and products or services. We are also able to create your print artwork, ensuring that your brand and messages are consistent.
Business Cards are also an important part of your print marketing and can often be overlooked as such. Does your business card show your contact details easily? Is it obvious what services or types of products that you offer? Does it match your branding? What is the quality of your business card? These are all important factors when you are passing your business card to a new customer or business contact.
Have you considered advertising in local magazines?
Most locations have small A5 local magazines that offer relatively cheap advertising that are delivered to homes. They usually offer different sizes of adverts, so you can choose the advert size that suits your budget. If you live within Northamptonshire there are a number of local magazines. In Northampton alone there are quite a few local magazines that you can advertise in and they are even more localised by areas of Northampton.
AND TALK ABOUT PRINT MARKETING STRATEGY FOR YOUR BUSINESS!
Please contact us by completing the form below or give Tracy a call on 07889 967779 and we can have a coffee and a chat about how we can help you with your marketing goals to get you seen by your potential customers.
TJ MARKETING
OUTSOURCED MARKETING
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