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MARKETING AGENCY
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Print Marketing consists of any marketing that is printed, but do you know how many different forms there are?
With any form of marketing, whether it is print marketing or digital marketing you need to ensure that your brand and message are consistent. If someone sees an advert on Facebook, a leaflet and your website, it should be obvious that they are all the same company. This doesn’t just mean that your logo is the same across all marketing platforms.
This means the colours that you use, the font that you use, the message that you are sending out. Branding is more than your Company Logo.
The first form of print marketing that most businesses think of is leaflets and brochures, but these can be expensive, depending on how you use them.
If you are thinking of putting leaflets through doors within the area or areas that you cover in your business, then that can be a lot of mailboxes. You also must consider the cost, not just of the printing, but the leaflet design and the delivery.
If you are planning on delivering yourself, what is the value of your time? You also need to consider that the response rate for leaflet distribution is around 1% and that most people need to see the same message 7 times before taking any action. Which can make it costly, although depending on your business there are other ways to deliver leaflets.
When you visit your potential customers at their home or business, ensure that you have leaflets in your vehicle and just hand out a few around the premises of your business. You can do the same thing if you install your product, by having a bespoke leaflet, saying “We are working in your area”. If you have a physical shop or business premises, you can leave leaflets or brochures in prominent positions. These options are more cost effective.
Business Cards
Realistically, the most common form of Print Marketing is your common or garden business card. Every time you go to a networking event, or visit a potential client, a business card is the most important tool you have at your disposal. They are still branded, and they remind your lead exactly who they should be speaking with.
Physical Newsletters
Some businesses like to send newsletters. They don't end up in a SPAM box like email can, and they are addressed to specific people in an organisation. Your branded document is a physical reminder of everything you do, and when you lead has need for your business, the information they need to contact you is on hand.
Brochures
If you provide or stock a wealth of products and services then a brochure is a great way to reach your clients. When on a website, people search for the exact thing they need. A brochure shows your potential clients that you are more than just a one trick pony. And, everyone likes to flick through a brochure every now and then.
Get in touch today for a no obligation chat:
We can discuss with you different forms of print marketing and what options are available to you to suit your business goals and products or services. We are also able to create your print artwork, ensuring that your brand and messages are consistent.
WHAT ABOUT MERCHANDISE?
It might sound a little bit tacky, but merchandise with your brand on it can be very effective. Your logo and tagline on a cup might sound a bit corny, but when someone is at their desk drinking coffee and they realise they could use your services, what are they going to do? They are going to check you out because they have already been exposed to your brand. Same goes for pens, keyrings, and mousemats
HAVE YOU CONSIDERED ADVERTISING IN LOCAL MAGAZINES?
Most locations have small A5 local magazines that offer relatively cheap advertising that are delivered to homes. They usually offer different sizes of adverts, so you can choose the advert size that suits your budget. If you live within Northamptonshire there are a number of local magazines. In Northampton alone there are quite a few local magazines that you can advertise in and they are even more localised by areas of Northampton.
Please contact us by completing the form below or give us a call on 01604 698948 and we can have a coffee and a chat about how TJ Marketing can help you with your marketing goals to get you seen by your potential customers.