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What will shape the marketing industry in 2024?

Posted on 9th November 2023 at 09:10

So much has changed this year for marketers. We have been forced to look seriously at the rise of AI, Twitter became X, Instagram birthed a new Twitter, and more businesses invested in short form video.

Marketing, however, is not an industry that stagnates easily. When something becomes the norm, new trends and software comes in to disrupt it. And that’s a good thing. The last thing marketers want is anaesthetised audiences. So it stands to reason that 2024 is going to see more seismic shifts.

Here are some of the key marketing trends that are expected to shape 2024:

1. AI-driven marketing

You would have to have been born under a large stifling rock to have missed AI this year. It has been writing poems, drawing pretty pictures, and even making music. It has already had a major impact on marketing, and this will only accelerate in 2024.

Although human generated content is still likely to be more effective, the general cost-effectiveness of implementing AI as opposed to hiring marketing support will see more rises in AI Chatbots, generated content, and AI imagery. It will become increasingly commonplace in 2024.

2. Conversational marketing

Conversational marketing is a customer-centric approach that focuses on building relationships with consumers through two-way conversations. This can be done through a variety of channels, such as social media, live chat, and email.

In 2024, conversational marketing is expected to become even more important as consumers demand more personalised experiences. Marketers that can engage in meaningful conversations with their customers will be better positioned to build trust and loyalty.

3. Personalisation

Personalisation is another key trend that is expected to continue in 2024. Consumers want to feel like they are being treated as individuals, and marketers need to be able to deliver personalized experiences across all channels.

This can be done by using customer data to create targeted content, recommendations, and offers. Marketers can also use personalization to create more engaging and relevant marketing campaigns.

4. Social media stories

Social media stories have become increasingly popular in recent years, and this trend is expected to continue in 2024. Stories are a great way for businesses to share behind-the-scenes content and connect with their audiences on a more personal level.

In 2024, marketers can expect to see more and more businesses using social media stories to promote their products and services. Stories are also a great way to run interactive contests and giveaways.

5. Influencer marketing

Influencer marketing has become a powerful way for businesses to reach their target audiences. Influencers are people who have built trust and credibility with their followers, and businesses can partner with them to promote their products and services.

In 2024, influencer marketing is expected to become even more sophisticated. Marketers will be looking for influencers who can create authentic and engaging content that resonates with their target audiences.

6. Voice search

Voice search is becoming increasingly popular, and businesses need to be prepared for this trend. In 2024, marketers will need to optimise their content for voice search by using relevant keywords and phrases.

Businesses can also create voice-activated skills for their products and services. This can make it easier for customers to find and interact with their businesses.

7. Augmented reality

Augmented reality (AR) is a technology that superimposes digital information onto the real world. AR has the potential to revolutionise marketing by creating immersive and engaging experiences for consumers.

In 2024, marketers can expect to see more and more businesses using AR to promote their products and services. AR can be used to create interactive product demos, virtual showrooms, and even augmented reality games.

Get ready for 2024

Now is the time for people to be looking at 2024. By doing your research now, you will find it much easier in January to strategise and implement your marketing campaigns.

Too many people get to January and find themselves having to research and their 2024 strategy is delayed. Now is the time, before your business starts their seasonal rush, to look in how your business will be affected in 2024.

For more information about how we can help you with your marketing contact us today on 01604 698 948

or email hello@tj-marketing.co.uk with any enquiries.