In today's fast-paced digital marketing landscape, writing engaging and interesting copy for websites and social media has become a daunting task for many. It's understandable, given the importance of copy in capturing your audience's attention and conveying your message effectively. However, there's a simple yet powerful mantra that can transform your copywriting game: "Don't overthink it." 
Conversation is an innate part of being human. We engage in conversations daily, whether it's chatting with friends, coworkers, or even strangers. We effortlessly express our thoughts and ideas in a conversational tone, making communication fluid. Yet, when it comes to writing copy, the fear of not being "perfect" often drives us to overthink every word and sentence. 
It's time to break free from this self-imposed constraint. Let's look at why embracing a conversational approach in your copywriting will be a game-changer for your digital marketing efforts. 

Escaping the academic trap 

Schools and universities are often guilty of forcing us away from conversational writing. This engrained academic tone has its place, but it’s harmful in the ecosystem of digital marketing. Copywriting isn't about showcasing your mastery of industry jargon or buzzwords; it's about communicating a message to your audience. 
In digital marketing, your primary goal is to connect with consumers and convey information that resonates with them. Most people aren't interested in deciphering complex, academic language. They want clarity, simplicity, and relevance. Adopting a conversational tone allows you to break free from the academic shackles and speak directly to your audience. 

The essence of marketing & copywriting: communicating a message 

At its core, marketing is all about conveying a message to the consumer. It's about making a connection, triggering emotions, and prompting action. In this context, a conversational tone is your most valuable tool. 
Think about it this way: when you have a conversation with a friend, you don't use convoluted language or buzzwords. You express your thoughts and ideas in a way that's easy to understand. The same principle applies to copywriting. Simplify your message, eliminate unnecessary jargon, and speak directly to your audience's needs and desires. 

Overthinking kills creative copywriting 

Overthinking not only makes your copy sound boring and artificial but also stifles your creativity. When you're constantly second-guessing your words, you become trapped in a cycle of self-doubt. This hinders your ability to craft fresh, engaging, and innovative content. 
Creativity thrives in an environment of freedom. By embracing a conversational approach and allowing your thoughts to flow naturally, you'll discover a well of creativity. Your ideas will become more authentic, and your copy will stand out in the crowded digital space 

Embrace imperfection 

Perfectionism can be a creative killer. The pursuit of flawless copy often leads to procrastination and anxiety, making it even harder to produce quality content. It's essential to remember that perfection is a subjective ideal and, in most cases, unattainable. 
Instead, embrace imperfection as a part of the creative process. Understand that it's okay to make mistakes, provided you learn from and correct them. In the world of digital marketing, timely and relevant content often trumps over-polished but delayed material. 
The key to effective copywriting is to keep it simple and conversational. Don't overthink it. Let go of the academic constraints, communicate your message clearly, build trust with your audience, and unleash your creativity. Remember, perfection is not the goal; authentic engagement and connection are what truly matter in the dynamic realm of digital marketing. So, the next time you sit down to write copy, relax, be yourself, and let your words flow naturally. 
If you’d like help with your copywriting or just fancy having a chat, get in touch. Call us on 01604 698 948 or email us on and we’ll arrange to meet for a coffee. 
Share this post:

Leave a comment: 

Our site uses cookies, including for advertising personalisation. For more information, see our cookie policy. Accept cookies and close
Reject cookies Manage settings