It’s coming to that time of year when we are forced to reflect and to plan. What was successful for your business in 2023? What do you need to change for 2024? How are you going to improve, develop, and grow through another year in the roaring 20s? 
There are so many questions that we need to ask ourselves about the year we have all just survived. The landscape in marketing has changed so thoroughly that, once again, marketing departments need to look at their strategies to help their businesses increase sales and engagement. That is why TJ Marketing have compiled this list of things to consider whilst planning 2024. 

What didn’t work for you in 2023? 

The first thing to do for almost any department is to dump the dead weight. Checking your analytics so you can raise a glass to your various successes is a good habit to get into. It’s also a good idea to look at your analytics to see what has been chewing up your budget with no real effect on your growth. 
Spend some time with your analytics tools such as GA4, SERanking, and Meta Suite, to see how your business fared throughout 2023. By performing some analytical conversion rate optimisation this year, you will be able to make better decisions going forward. 

What is changing in the overall marketing industry for 2024? 

Last year, artificial intelligence stopped being a theoretical novelty and became a tangible and pivotal aspect of marketing. Whilst it is still in its infancy, it has been a gamechanger, and the overall adoption of AI has been unprecedented. It helps small businesses, and if you know how to work with it and invest in it, then it will help any marketing department or agency. 
But evolution in the marketing industry rarely stagnates quickly. Spend some time researching developments that are coming in your software packages, your social media platforms, and the overall marketing schema, and work out how you can leverage its power. Marketing is better when operated with a proactive mindset as opposed to reacting to changes weeks after they have happened. 

Are you an active member of a local community? 

Low prices and quick deliveries are excellent selling points, but this is no longer going to be enough. The younger emerging consumer groups are looking for value in more than expedited delivery and cost-effectiveness. Whilst they still have their power, there are large growing groups that are interested in what businesses do outside of their shopping carts. Values and ethics have become more important to the consumers and should be integrated into the marketing strategies of your business. 
The best way to do this is by involving yourself in community activities. Supporting local projects and charities will demonstrate a commitment to giving back and offering key support. Take part in local events. Offer key advice and support in areas that your business can make a difference. It’s not only going to help your business become recognised, but it will be rewarding and even fun. 

Above all, start thinking about 2024 now 

Whatever you decide to do, you need to start planning and thinking about it now. The marketing landscape can change so quickly that it becomes difficult to be proactive. That’s why you need to get a running start. Assume, at every turn, that your competitors have already made their decisions and are getting ahead of the game. 
If you need any help with growing in 2024, please give us a call on 01604 698 948, or email with any enquiries. We always look for a good reason to have a coffee. 
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