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How exhibitions can help your marketing

Posted on 20th February 2024 at 10:12

Today’s marketing strategies often revolve largely around social media, email campaigns and SEO tactics. As a result, the power of face-to-face marketing can sometimes be overlooked. However, events like exhibitions are a powerful tool for your business to showcase their products and services. Whether you’re a small business looking to gain visibility or a larger, established company aiming to strengthen your brand presence. Exhibiting at these events offers a wide range of benefits for your business.

Business Visibility and Exposure

Exhibitions provide businesses with a platform to showcase their products and services to a wide audience of people. With an eye-catching display, you’ll attract the attention of exhibition attendees and create a lasting impression. Featuring a prominent logo, messaging, and product displays, increases your visibility and recognisability amongst visitors. Try creating a fun game or prize draw to lure people over to your stand. Make sure to display the prizes people could be winning on your table. This not only attracts more people but can also act as a good conversation starter.

This is also a good way of exchanging details with prospective customers. For example, you may offer a prize draw, such as a £50 Amazon voucher. To sign up for the prize draw, attendees can either leave their business card, or sign up through your website. This allows you to add these potential customers to your email marketing lists, reminding them of their interactions with you after the exhibition.

Social Media Content Generation

Getting content at these events and posting them on your business page is great for your social media marketing. Take pictures and videos of your stall, product demonstrations, and interactions with attendees to use on your social media. This authentic user generated content helps to enhance your online presence, establish trust, and maintain a positive brand reputation.

Targeted Audience Engagement

Exhibitions allow you to engage directly with a targeted audience. Attendees often have a specific interest or need that they’re looking to fulfil, making them more receptive to your offerings. Unlike online marketing, where your message may get lost, exhibitions generate conversations with industry professionals and clients. By tailoring your messaging to address their pain points or desires, you will establish meaningful connections and generate good leads. This personal connection will help to build trust and create a memorable experience between your business and audience.

Networking Opportunities

We all know that making meaningful connections is one of the biggest aspects of marketing. Exhibitions bring industry professionals and potential clients together under one roof. By engaging in conversations, exchanging business cards, and building relationships, you expand your professional network and uncover new prospects. Networking at exhibitions can lead to collaborations, partnerships, and referrals that can benefit businesses long term.

Enhanced Brand Authority and Trust

Going to and participating in exhibitions demonstrates your commitment to your industry and reinforces your businesses authority and credibility. By showcasing your services in a professional setting and engaging with meaningful conversations, you build trust and confidence in your business. Establishing a physical presence at exhibitions differentiates you from competitors who rely on digital marketing channels. It also contributes to building a strong brand reputation.

Follow up on your connections

SAfter the exhibition, don’t forget to follow up on your new connections. It’s important to make the most out of the conversations and connections made at the exhibition. Go through the business cards you received at the event to find individuals on LinkedIn. Make sure you connect with as many relevant people as possible and send them a personalised message. This individualised approach will help remind visitors of your conversations, and make your business appear more friendly and personal. This is also a good way to build on your initial conversation these connections, leading to possible sales.

So, how can exhibitions help your marketing?

In conclusion, not only can exhibitions generate leads and sales, but they are also useful for your marketing strategy. By using eye-catching displays, crafting creative content, and maximising attendee engagement, these events offer a different approach to marketing. So, whether you’re looking to enhance brand awareness or make new connections, exhibitions are a valuable tool for your businesses marketing.

If you would like to discuss marketing for your business, please get in touch and we’ll arrange a coffee and a chat.