Anyone can write. Right? We do it every day in one form or another. It might be a business email, or a text message; but writing is something we just do. 
 
Does that make you a good writer though? Does all this practice make you the sort of writer that can whip up something persuasive enough to increase your sales, or keep an audience coming back to your website? 
Not necessarily, no. 
 
If you’re a business owner and you have the budget, hiring or outsourcing to a writer is one of the best investments you’ll make. 
 
Here are three good reasons why. 

Bad content writing just makes you look bad 

The problem with bad writing is that it will either look rushed, or it’ll be incoherent. 
 
The problem with rushed writing is that you will come across as negligent to your audience. It might seem that a few missed punctuation marks and the occasional misspelling is innocuous enough, but that is not necessarily how your audience are going to view it. 
 
If your wording is contrived and incoherent, then it can look like you don’t know what you’re talking about. If you cannot be trusted to be fluent when discussing a product or service that you’re supposed to an expert in, how can you be trusted to make this product or service work for a customer. 
 
The thing is, it might not be that you have rushed it, and it’s unlikely that you don’t know what you’re talking about. It’s just that a professional writer could have relayed that information in a way that reassures your prospects and customers that you’re the expert in your field. 

You will build a growing library of content 

Here’s a question. And answer it honestly. Have you begun a blog that has either been abandoned, or only sees an occasional post at best? 
 
If the answer is yes, fear not. You’re not alone. In fact, it’s far too common a story. It isn’t that you’re negligent, it’s just that you’re busy. 
 
Everyone starts a blog with good intentions. 
 
Hiring or outsourcing to a professional content writer means that you will have a consistent stream of great content that Google is going to love. This will continually help your SEO and give your engaged audience more reason to come back to your website. 

You’re too close to be objective 

TThis is something that most discerning business owners fail to consider. Can you write objectively? 
 
Some businesses owners, with all the best intentions in the world, start hammering at the keys to create content about something that they are obviously passionate about. 
 
Passion is a good thing. However, it can get in the way of good content. 
 
Your content could then manifest itself as a sermon and you end up writing about yourself. And this might sound rude, but your audience might not care about you. They care about how you can help them. 
 
The other problem that often occurs is that you start writing so introspectively that nobody outside your own head, or industry, can understand the language and jargon you're shooting out. 
 
A good content writer will be able to cut through this and present your feelings and opinions in a way that will help your prospects without losing their interest. 

Content has always been king 

I know what some of you are thinking. Writers are too expensive for you, or you just won’t see the return on investment from a content marketing strategy. You don’t need a professional writer at all. 
 
It may be that you’re a great writer, and you wouldn’t benefit from outsourcing that area of your marketing. 
However, producing no content, or bad content, will lose you money. People will lose faith in your brand, and that isn’t fair. Because you’re excellent at what you do. 
 
If you’re worried about your content marketing strategy and the quality of your writing, then send us an email on: hello@tj-marketing.co.uk or call us on 01604 698948. We would love to speak about writing with you. 
Tagged as: Blogging, Marketing, Website
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