Tastes and trends wax and wane. Technology evolves or makes way for something new. Marketing is an industry continuously in flux. With customer attention spans becoming progressively shorter online, marketers need to have a weather eye on the horizon. However, the industry may change, but myths and perceptions strangely endure. 
Whilst some businesses still believe marketing to be industry’s dark arts, indulging in negative perceptions and myths can be harmful to businesses that are trying to reach their target audience. So here are some perceptions that need to change. 

Perception 1: Marketing is all about selling 

It’s the oldest myth in the fairytale compendium. While selling is certainly a part of marketing, it is far from the only part. Marketing really is about building relationships with potential customers, understanding needs and pain points to be able to inform brand awareness and promote loyalty. 

Perception 2: Marketing is expensive 

It is true that some marketing campaigns can be expensive, but there are also many affordable marketing strategies available to businesses of all sizes. And while marketing can be an investment, it is one that can pay off handsomely in terms of increased sales and profits. 

Perception 3: Marketing is for big businesses 

Nothing is further from the truth. In fact, small businesses often need marketing more than large businesses, because they are less well-known and have fewer resources. There are a number of marketing strategies that are specifically designed for small businesses, and there are also many resources available to help small businesses market their businesses effectively. 

Perception 4: Marketing is all about social media 

Social media is a valuable marketing tool, but it is not the only one. There are many other effective marketing channels, such as email marketing, content marketing, and search engine optimization (SEO). Businesses need to develop a marketing strategy that uses a mix of channels to reach their target audience. 

Perception 5: Marketing is all about online 

While online marketing is important, it is not the only way to reach customers. Businesses also need to consider offline marketing strategies, such as public relations, print advertising, and direct mail. The best marketing strategy is one that uses a mix of online and offline channels to reach customers where they are. 

Perception 6: Marketing is all about creativity 

Creativity is important in marketing, but it is not the only thing that matters. Marketing campaigns also need to be well-planned and executed. Businesses need to have a clear understanding of their target audience and their marketing goals. They also need to track their results and make adjustments as needed. 

Perception 7: Marketing is all about persuasion 

Marketing is not about tricking people into buying things they don't need or want. It is about providing customers with information about products and services that they may be interested in. Businesses need to be honest and transparent in their marketing communications, and they should focus on building relationships with customers. 

Perception 8: Marketing is all about promotion 

Promotion is one part of marketing, but it is not the only part. Marketing is also about building relationships with customers, understanding their needs, and developing products and services that meet those needs. Businesses need to focus on all aspects of marketing in order to be successful. 
Artistic woman covered in paint

Perception 9: Marketing is all about leads and sales 

While leads and sales are important, they are not the only goals of marketing. Marketing can also be used to build brand awareness, generate loyalty, and create a positive customer experience. Businesses need to have a holistic view of marketing and understand the different ways that it can contribute to their overall success. 

Perception 10: Marketing is all about numbers 

While data is important in marketing, it is not the only thing that matters. Businesses need to keep in mind that they are marketing to people, not just numbers. They need to understand the human side of marketing and create campaigns that resonate with their target audience on an emotional level. 

Here are a few tips for changing your marketing perceptions: 

Research. There are a wealth of resources available to help you learn more about marketing and the latest trends. Read books and articles, attend webinars and conferences, and talk to other marketers. 
Be open to new ideas. Don't be afraid to try new marketing strategies and tactics. What worked in the past may not work in the future, so it is important to be willing to experiment. 
Focus on your customers. Remember that you are marketing to people, not just numbers. Get to know your target audience and understand their needs and wants. Create marketing campaigns that are relevant to them and that will resonate with them on an emotional level. 
For more information about how we can help you with your marketing contact us today on 01604 698 948  
or email hello@tj-marketing.co.uk with any enquiries. 
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