Using your Mobile for Video Marketing
Posted on 20th February 2025 at 16:05
Everyone is doing video marketing these days. There are various degrees of people writing little skit or sitting in their cars talking about their business popping up all over social media. The quality of the videos isn’t Hollywood level, and they don’t look like they have been produced by Peter Jackson. But they are getting more engagement than your photos.
Social media and video go together like lamb and mint sauce. Nobody is mithering about the quality, or the moment that camera shakes. This is a good thing for you and your business. The simple truth is that social media proves that anyone can do video marketing.
You just need to remember the following advice:
Let’s start with captions and subtitles
Despite LinkedIn, YouTube and Meta providing captions and subtitles for your videos, it is worthwhile doing it yourself. This is easy to do in various editor apps or Adobe Premiere Pro.
It might seem easy just letting your social media channels sort this out for you. However, the software in these platforms struggles to understand accents. Even if you’re from the midlands with a seemingly easy accent to understand, sometimes the captions come out like old school autocorrect. It is easy to remedy in Premiere Pro and doesn’t look quite so ridiculous.
The landscape/portrait debate
There really is no right answer to the landscape and portrait debate. Mostly because each video has a different use. Not everyone is filming for the same platform. This is how you should have your phone:
Portrait: If you are looking to share your videos using TikTok, Instagram, Facebook Reels, LinkedIn Reels, or share them to stories on these platforms, then you are best off recording portrait videos. These are easier to share and have the potential for better distribution, and as they are reels and stories, they have more chance of ending up being viewed by someone who doesn’t necessarily follow your page.
Landscape: If you are filming longer form videos that you want for your website, or to share on your YouTube channel, then landscape might be the best way for you. These won’t necessarily go viral the same way as reels do, however, they usually provide more valuable content for your subscribers. Similarly, if you embed your videos using Vimeo, film your pieces using a landscape phone.
In video, timing is everything
How long should videos be? Should they be sprawling epics that bring your customer into a Wonderland like rabbit hole detailing every facet of your service? Should they be short and to the point? Again, it depends on what you are using it for:
Less than a minute: If you are looking to share across social media platforms and add to stories, then you are better keeping your content down to a maximum of a minute to avoid having it clipped. Importantly, on social media, people engage with shorter form videos more positively than long form.
More than a minute: If you are looking to create a webinar style video or vlog, then you could be going for longer form. The trick, if you are just looking to create a library of content, is to make sure that each video is interesting and not just a businessman talking in front of a magnolia wall.
Should I be using my phone for video marketing?
I can understand the reticence and anxiety around using your phone for video marketing. It’s not exactly the equipment you see people using when creating amazing productions. But you do see a lot of people using phones on social media. The thing is you don’t Spielberg shouting at you from off camera. What you need is functional and well thought out video content.
Of course this can be done by phone. In fact, there’s a whole new craze of larger companies using mobile phones to create fake scenarios in their marketing because it lends you something that Disney can’t give you. Authenticity. It looks real, and if it looks real, it seems more compelling and believable.
If you wish to discuss your video marketing further, contact us on 01604 698 948 to arrange a coffee and a chat, or email hello@tj-marketing.co.uk with any questions or enquiries.
Tagged as: Blog, Video Marketing
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