Find your Tribe with Niche Marketing Campaigns
Posted on 19th January 2025 at 15:02
Who uses your products? Are they for a specific industry, or can they be used across multiple businesses? Knowing who will use your product is the first step to knowing exactly how to create your marketing campaigns.
The point of knowing your customer is that you know exactly who you are addressing, how to speak, and what language you can use. A marketing campaign is always more effective when your prospective supplier speaks your language.
Niche marketing campaigns are very powerful for this very reason. No matter if your products span a wide range of industries, creating separate campaigns have great potential. Here’s why:
Hitting a niche target
By creating niche marketing campaigns, you know exactly who and what you’re targeting. You might have a ton of email contacts, or you have a lot of LinkedIn connections that do everything from fitting kitchens to making sushi. To write emails and social posts for all of these people would be a near impossibility.
Yet, if you are using something like Klaviyo or Mailchimp, the CRM might allow you to create industry specific lists. And, with the right hashtag strategy and InMail, you can directly target a niche who will read content that is designed specifically for them.
More efficient marketing spend
If you are monetising your social media, or creating PPC adverts on Google, aiming for one section of your marketing means that you are more likely to hit those niche targets that you are seeking.
Your social adverts will only be shown to relevant accounts, and your Google keywords will be pointed towards those in-market potential customers. All of your marketing traffic will be geared towards a niche group of people who understand the benefits of your product or service.
Higher engagement and increased conversions
If content just speaks to you, then you are more likely click that “see more” link at the bottom of Facebook posts. If there is a problem in your industry that you are looking for a solution for, then the email or social post that speaks your language is likely to grab your attention.
Thing is, no two industries suffer from the exact same pain points. Each demographic has a very different need from the next. When someone addresses your day to day struggles with empathy and understanding, you can’t help but gravitate towards their posts. By niching down, you will get better engagement and more sales.
Establish a niche, establish authority
If you stop writing generic posts that adopt a scatter gun approach to attracting customers, your writing becomes more streamlined. This will get you in more conversations with people from the right industry, and this leads to gaining insightful expertise. All your research will lead you to learn more about your customers.
Being an expert couldn’t hurt right?
In fact, writing with authority about your customers and their pain points is an excellent thing. Even if your potential customers are not in-market right now, they will be actively seeking your content and advice.
Think about creating niche campaigns
You might not be used to writing for a specific subsection of your contact list. In fact, you might be comfortable writing with a more generic timbre. However, people are only more comfortable doing that because it means writing about the product and not the customer. But writing about, and for, the customer should always be the aim.
You niche campaigns might take a little more research than you are used to. They might also force you to put yourself in the shoes of some of your customers. It will be hard work, but overall, it will be worth it.
If you wish to discuss your marketing further, contact us on 01604 698 948 to arrange a coffee and a chat, or email hello@tj-marketing.co.uk with any questions or enquiries.
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