One thing that seems ubiquitous for most industries, is the over-generalisation and rumour circling the services and products. Sometimes rumours and myths circle from general disdain, or simply because someone is over-simplifying a much more complex issue.
As marketing is widespread amongst all industries, a lot of old wives’ tables, fables, and outright myths have been generated. Some of these are so often repeated they have almost entered the realms of cliché. So it’s about time they were busted.
“If you build it, they will come”
Yes, you need a great product. But just by having a great product doesn’t mean that you’ll hear a million necks cracking as they turn to have a look. By making that great product you have only won half the battle.
If you’re not marketing, then selling your unicorn product is going to be near impossible. You need your website. You need your social media campaigns. You need a variety of ways to reach people who want to saddle up and take your service for a joyride. Then, they will come.
You need to be on every platform
Having multiple methods of talking to your customers is important. Each platform has a different primary userbase representing different age, gender, or political demographics. So yes, being on every platform would put you in front of all walks of life. But is your product appropriate for everyone?
Have you a product that will appeal to the liberal GenZ as well as the Conservative Baby Boomer? Is there really any need for a children’s toy to be advertised on LinkedIn? Should ANYONE be using Twitter? There are really good platforms that will help you market your product. It is about sitting down and assessing which ones are best for you.
More is always better (more ads, more emails, more content)
It’s right, you need to be consistent. It’s also right that you shouldn’t run out of content and suddenly drop off the radar. But a “more is better” attitude is wrong, and in fact can hurt your brand.
The more you throw generic or repetitive content at your audience, the faster they will tune you out. A constant production line of posts, ads, and emails will achieve nothing than an underwhelming anaesthesia amongst your followers. It’s more important to work on the quality of your content, rather than devaluing it with an extreme quantity.
Email Marketing is Dead
If we had a brick for every time we had heard this, we could have built a castle. In fact, over the years, the death of email marketing has been announced so often, that we’re running out of funeral suits. Social media was supposed to have killed it, GDPR was supposed to have killed it. Here we are in 2025, and email marketing is still the most successful marketing activity with the highest ROI.
If you hear this rumour in the wild, the adequate response is to simply roll your eyes. Email Marketing is easy to personalise, it is easy to automate, easy to segment. It enables you to talk to a customer base that’s engaged, and it doesn’t require them to be online at a specific moment in order to see your post.
Marketing is about being clever and creative
There is a massive section of the populace who seem to think that marketing is just a group of people sitting in rooms having ideas. Whilst marketing really does utilise creative and clever people, it isn’t the be all and end all. You know what creative geniuses are terrible at? Reading analytics and making informed decisions based on dry numerical data.
You need both. You need a bit of art and a bit of science to succeed in marketing. Your ideas are nothing without monitoring and assessing. That’s what is important for marketers to know. Just because you’re neither Banksy nor William Blake, it doesn’t mean that you can’t “do” marketing.
There are a lot more myths surrounding the Marketing industry
We could go on all day together. It would be easy to line up myths and put them to rest. The fact remains that there are people who still see marketing as merely an extension to their sales team, or a musty department belonging to the dark arts.
If you would like actionable marketing information, then discuss your theories and problems with your marketing team. Or better yet, give us a call and we will meet you for a coffee,
If you are looking for realistic marketing advice we can always meet for a coffee to discuss it. Contact us today on 01604 698 948 or email hello@tj-marketing.co.uk with any enquiries.
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